The team behind Tonino Lamborghini Energy Drink have extended the luxury brand with the launch of a super-premium vodka.
Tonino Lamborghini Vodka is produced with grain from eastern Europe, particularly the Balkans and Slovakia, to create a smooth spirit with a peppery finish.
The distillate is filtered several times through birch-activated carbon filters and quartz fine sand to create a clean, crystalline alcohol.
It is diluted to 40% ABV by adding water from the Alpine springs of Franciacorta in Italy, which is characterised by its reduced mineral content.
The vodka has been launched by Bance Group under licence from Tonino Lamborghini, the son of Ferrucci Lamborghini who founded the Italian sports car company.
In 2011, Bance Group launched Tonino Lamborghini Energy Drink which is marketed with the tagline and logo of “Raging Bull”.
Like the energy drink, the new vodka is being targeted at top-end bars and clubs that fit the luxury brand positioning of Tonino Lamborghini luxury goods. It is supported by promotional point-of-sale items such as branded ice buckets and wrist bands.