The Grey Goose Iconoclasts of Taste initiative aims to seek out and support “emerging iconoclasts” in the world of food and drink.
It is inspired by the creators of Grey Goose, Sidney Frank and François Thibault, who set out to produce a “luxury vodka with taste” in France against a backdrop of highly filtered neutral-tasting vodkas.
Tony, who co-founded London bars 69 Colebrooke Row and the Zetter Townhouse bar, joins three other “Established Iconoclasts”: acclaimed chef Nuno Mendes, fashion designer Giles Deacon and curator Carrie Scott. They were selected for their “incredible achievements in the worlds of food, fashion, drinks and design against considerable opposition”.
The project will be launched in London on June 1 with the announcement of three “Emerging Iconoclasts”, selected by a panel including the four Established Iconoclasts. These will be individuals that are judged to be pioneering a new and visionary movement, product or concept in food and drink.
The visions of these three people will be profiled on Greygoosetaste.com, where consumers will be invited to learn more about each individual and pledge their support for the vision they believe most strongly in.
Additional support will be provided through social media activity and a calendar of events offering the public a closer look at each Emerging Iconoclast’s vision.
More at www.greygoosetaste.com, including a video of Tony Conigliaro in his Drink Factory laboratory and at 69 Colebrooke Row and Zetter Townhouse (pictured).