Trade invited to pitch ideas for London Cocktail Week seminars

lcw seminar

Bartenders and drinks brands are being invited to present in a new theatre space being run as part of London Cocktail Week this October.

New for 2014, The Bartenders’ Centre will offer back-to-back seminars to members of the drinks and bar trade throughout the festival which runs from October 6 to 12.

Designed as a platform for small, artisan brands or bartenders with big ideas, London Cocktail Week will provide the 60-capacity space and support staff for each hour-long seminar free of charge.

Anyone with an innovative seminar theme is invited to submit a proposal and overview before Friday August 1. Only the best, most forward-thinking proposals will be considered, with the final schedule decided by a panel of bartenders and industry members, headed up by London Cocktail Week founder and ABV global managing director Hannah Sharman-Cox.

Hannah said: “We felt that this year was the year we could really start to give back, reinvest and ramp up our offering for members of the drinks trade.

“The Bartenders’ Centre is an opportunity for absolutely anyone who wants their voice to be heard to stand in front of the exciting global audience that we attract at LCW.

“The fact that we are able to offer this free of charge is extremely exciting for us as it means that we might hear something new from people that have never had this opportunity before.”

Tickets to all seminars will be £10 and the final timetable will be released when all London Cocktail Week event tickets go on sale on September 1.

Within the same venue as the seminar theatre, event company Twist London will run a cross-branded pop-up bar, designed to be a brand-neutral hang-out for members of the industry during the day and a consumer bar in the evening.

All London Cocktail Week spirit sponsors will have the opportunity to be listed on the menu in this bar.

In 2013, more than 4,500 members of the drinks industry attended London Cocktail Week, of which 75% were from London and 10% travelled from overseas. Of these, 82% of individuals were involved in recommending wine or spirits as part of their job while 44% were involved in buying.

Proposals must be sent to by August 1. Any received after this time will not be considered.

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