TSA relaunched as Black Wolf with new beers


Black Wolf Brewery - L-R Directors Graham Coull, Andrew Richardson, Carlo ValenteTraditional Scottish Ales (TSA) is being relaunched this week as Black Wolf Brewery alongside a new range of craft beers in bottle, keg and cask.

TSA, which has been operating for seven years in Stirlingshire, has been rebranded by owner VC2 Brands after expansion of its management team with the addition of director and investor Andrew Richardson.

Richardson, who previously worked at Courage, McVitie’s and Diageo and latterly as managing director of Johnston Press Scotland, joined fellow directors Carlo Valente and Graham Coull at the end of 2013.

The new range includes Tundra, an elderflower-flavoured wheat beer, Florida Black stout, and Big Red, a flavoursome red beer. The company is also launching Coulls, a premium lager, in bottle and keg.

It said there had already been considerable interest in the new range from overseas customers and from the on- and off-trade in the UK. The rebrand and websites have been designed by award-winning agency Tayburn.

The brewery’s existing brands, Lomond Gold, Glencoe, Ben Nevis and William Wallace, and the premium brands, 1488 and Double Espresso, will begin to appear in their new Black Wolf guise over the coming months.

The company’s new name draws heavily from the history of its home city of Stirling, referring to the local legend of a black wolf that saved the town from 9th-century Viking invaders by howling a warning to alert the town’s defenders.

Andrew said: “We want to be known as a brewery that is passionate about the quality and taste of its beers, that is creative and is willing to experiment, and above all which makes beers that people enjoy. We also want to have some fun along the way, which is what beer is really all about.”

Graham added: “The launch of Black Wolf Brewery marks a significant new chapter for our business. Andrew has a great deal of experience in the brewing industry which is a great asset to VC2 Brands and Black Wolf.”

Carlo said: “We’re confident that the decisions to invest in order to produce a new range of beers and to rebrand the brewery are the right ones. We now have a very strong range of beers which we will be taking to new and existing customers, and we expect to see our market share grow in Scotland and to create more export opportunities further afield. We’re already off to a fantastic start.”

Pictured left to right are Graham Coull, Andrew Richardson and Carlo Valente.


Click here to see the latest news stories from Barmagazine.co.uk

Previous Show preview: Hotelympia 2014
Next French Riviera inspires bar's summer revamp