Tsingtao Signs New UK Distribution Deal

China’s Tsingtao Beer awards UK license to LEC Beverages for the sale and distribution of its brand in partnership with In Good Company.

Previously managed by C&C Group, Tsingtao has newly awarded its UK business to LEC Beverages Group, which in turn has entered into a joint venture with In Good Company to help distribute and sell the brand.

In August 2022, In Good Company acquired Fourpure and Magic Rock, bringing the brands back into British ownership. Since then, the business has made a number of strategic changes which have buoyed profitability and helped it grow at pace. It’s current portfolio of brands now includes the exclusive license for non-alcoholic craft beer brand Big Drop, and non-exclusive sales of craft brand People’s Captain, which is known for its foundation raising proceeds for UK mental health initiatives.

Tsingtao Beer, which is a well-hopped standard pale lager (4.7% ABV), will continue to be produced at Tsingtao Brewery Co’s facility in Qingdao, China, before being shipped to the UK to provide a truly authentic Chinese beer. In terms of Tsingtao Beer’s current distribution, it is available in M&S, as well as having a strong foothold across wholesale and hospitality, proving particularly popular at Chinese restaurants.

Founded in 1903, Tsingtao Brewery Company Limited is headquartered in Qingdao, the People’s Republic of China. It is publicly listed both on the Hong Kong and Shanghai Stock exchanges, and is the manufacturer, marketer and distributor of flagship beer brand Tsingtao as well as dozens of other regional brands. It is the best-known Chinese beer internationally with sales and distribution covering 100+ countries worldwide and is the No.1 imported Chinese beer brand in the U.K.

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