We all enjoy a tall pint or a refreshing cocktail from time to time. In fact, some historians believe that the bar industry has existed in one shape or another for millennia.
Although the notions of pleasant banter and a great atmosphere will never change, the undeniable fact of the matter is that this sector is evolving in leaps and bounds.
One of the most profound and noticeable transformations can be seen in the increasing role of the online community. The digital age has ushered in a host of new technologies and as a result, bar owners need to be aware of how they can best promote their enterprise.
Let’s look at a unique and novel concept known as a virtual bar. How does this interface function? What are some of its primary benefits? Why could this be an excellent addition to your existing website?
An extra sense of interaction
One of the main reasons why platforms such as virtual bars are set to make waves in the coming months involves the role of augmented reality.
Without getting into too many technical details, augmented reality (or AR) allows website visitors to interact with the products or services being offered. Some common functions include:
• A full 360-degree interface.
• The ability to zoom in on an image without lowering its resolution.
• Hovering the mouse icon over a specific section will provide pop-up information.
Some individuals may already be familiar with this concept if they have ever taken a 360-degree tour of a hotel room. However, we are referring to something entirely different in regards to a virtual bar.
Virtual bars have now evolved to the point where the user is literally able to mix his or her own drinks. They can interact with realistic environment, ask a digital bartender questions and experiment for themselves. In fact, the only factor missing from this equation is the ability to sip the drink itself.
The good news is that flash technology now allows these clever applications to be embedded within an otherwise standard website. The majority of providers offer mobile-friendly software, so the appearance and functional options will not be impacted in the event that a page is accessed via a smartphone.
Now that we have a basic understanding of how a virtual bar functions, it is just as important to take a look at a handful of amazing benefits that might not otherwise be possible with traditional software interfaces.
What are the advantages of a virtual bar?
The digital community is now all about interaction. Users demand that their needs are catered to within a real-time environment and above all, media content is the key to success. If we think about this for a moment, it actually makes perfect sense. Let’s consider these two website experiences:
• Visiting a page and being forced to scan through a long list of drinks with no associated images.
• Accessing a website only to find yourself immersed within an interactive environment.
Which one of these scenarios would generate more interest? The second situation is obviously the winner. So, virtual bars are an excellent means to increase the time that visitors spend on your website.
Customers are therefore more likely to take further actions such as requesting a callback, scheduling a dinner party reservation or planning an upcoming birthday event. These and other marketing benefits cannot be denied.
Another secondary advantage of a virtual bar involves online rankings. Google algorithms take several factors into account when determining how high a website will appear within a search engine results page (SERP). One variable involves the inbound traffic associated with your website. Another metric is associated with how long visitors remain before looking elsewhere.
The interactive and innovative nature of a virtual bar will help to enhance both of these figures. As a result, your website will likely begin to appear higher within the search engine rankings; leading to even more inbound traffic and a robust return on investment over time.
Virtual bars could very well become one of the industry mainstays in the not-so-distant future. However, it is critical to note that these concepts are only one facet of overall success. You also need to possess sound and original online business ideas if you hope to increase the sense of forward momentum. Some other core variables which should always be addressed include:
• How long your website pages take to load.
• The use of the most relevant keywords.
• Calls to action and client engagement.
• Robust sales and marketing campaigns.
Please keep the suggestions and observations mentioned above in mind and feel free to refer back to them in the future if you are looking for additional inspiration.