Tweeters rewarded as part of new Stonegate loyalty scheme


Stonegate Pub Company has launched a new loyalty scheme that rewards people with points for tweeting about its bars and pubs.

The “MORE” scheme, which has been introduced in time for the start of the new university year, is being rolled out across over 50 of Stonegate’s businesses.

It offers all customers 10 points for every £1 spent on food or drink and can be redeemed at the bar when 200 points have been reached, equating to £2 to spend.

Customers who sign up for the free-to-join MORE scheme will be rewarded with 100 points for registering, a further 50 points for providing their Twitter handle and five points for each tweet.

It is available as a card, or as a mobile app for Android or iPhone via Google Play and the App Store.

Every customer who joins will receive free gifts and bonus points over the first eight weeks to drive engagement. After that, a regular e-newsletter will be sent out containing points balances, free giveaways and the opportunity to earn bonus points.

Richard Bruce, Stonegate Pub Company’s marketing director, said: “Our loyalty card gives our customers exceptional value – in fact 10 times more return than they would get from other schemes in the retail market such as Nectar or Tesco Clubcard.

“And unlike others in the pub industry, we are allowing spending on drinks as well as food to be included.”

The scheme’s launch follows investment over the summer of £2.3million across Stonegate’s student business, which now operates at 13 sites. Most recent to open are The Warehouse in Huddersfield, The Library in Durham, The Mailbox in Lincoln, The Faraday in Epsom, The Graduate in York, The Soarpoint in Leicester, The Roundabout in Plymouth, The Footage in Manchester and The Hope and Anchor in Liverpool (pictured).

Each offer a range of features that set them apart from other pub operations such as super-fast free broadband, USB ports and plugs on tables for charging, loan of phone chargers, a grab-and-go takeaway counter, free ATM services, and free wi-fi-linked printing.

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