Incentive offers free POS, display and product, with £5,000 prize fund
KP Snacks is supporting the nation’s pubs and bars to maximise Bagged Snacks sales with the return of Tyrrells’ League of Tyrrellbly Good Taste. Now in its third year, the initiative runs from 30th March until the end of October 2026, helping the Out of Home (OOH) channel to boost profits.
Using a bespoke platform, pubs and bars can register with Tyrrells to become a “Tyrrellbly Tasteful Establishment”, receiving a free branded POS kit, including a wooden display unit, table talker and clip strip. These exclusive kits have been designed to improve the visibility of Bagged Snacks and encourage trade-up from drinks-only visits, with 85% of consumers more likely to purchase a bagged snack if it is on display[1].
Each outlet that signs up will also be entered into a prize draw to win a year’s supply of Tyrrells crisps, worth more than £5,000. In addition, the first 50 outlets to join will receive five exclusive Tyrrells branded t-shirts.
Pubs and bars continue to be at the heart of social culture in the UK, making them the perfect setting to capitalise on snacking occasions, with 38% of people purchasing a snack at a pub to share with family and friends, and a quarter saying premium snacks make a visit feel more like a social occasion[2]. The returning incentive from Tyrrells taps into both the continued relevance of pubs and bars, and the strength of the brand’s performance in the OOH channel, with half of customers more likely to purchase a bar snack from a premium brand[3].
Sam Trabelsi, Out of Home Controller, KP Snacks, says: “Pubs are facing a tough trading environment, and every profit opportunity counts. We’re thrilled to be bringing back the League of Tyrrellbly Good Taste for a third year, helping the channel to drive up Bagged Snacks sales and deliver the premium experiences consumers are looking for.”
Eddie Commons, Brand Manager at Tyrrells, KP Snacks, says: “This incentive has become a real fixture in how Tyrrells supports the OOH channel as a brand that genuinely resonates with pub-goers. Our quintessentially British brand is known for its well-earned premium credentials and is trusted and loved by many, making it a popular choice in pubs and bars. We’re excited to be extending the campaign for another year, lifting Bagged Snacks sales within the channel and making pub visits feel more special for consumers.”
With over 90 Great Taste Awards across the range, Tyrrells is a leading premium snacking brand, worth £73.8m and growing ahead of the overall Bagged Snacks category at +5.5%[4].
To fInd out more and join The League of Tyrrellbly Good Taste, visit: tyrrellscrisps.co.uk/league
