UK launch for bolder, spicy Maker’s Mark variant


Maker's 46

A variant of Maker’s Mark bourbon, with a bolder, spicier flavour thanks to extra maturation with French oak staves, is being launched in the UK.

Maxxium UK has secured an allocation of Maker’s 46, the much-anticipated expression that was launched in the US in 2010. It will be targeted at the premium on-trade as well as luxury retail.

Maker’s 46 is made by taking Maker’s Mark bourbon, made to its standard recipe and aged as normal for five to six years, and putting it back inside the original barrel which now has 10 seared French oak staves fixed around the inside.

This second maturation in the coolest part of the warehouse takes only a few weeks but adds a complex flavour profile of caramel, vanilla and woody spice.

The name refers to the 46th recipe that founder Bill Samuels Sr came up with before finally identifying the sought-after taste profile using the oak staves. The ABV is 47% which is 2% more than standard Maker’s Mark.

It was created to be sipped neat or over ice but can also be enjoyed in cocktails. It was launched yesterday in the UK with an interactive bartender session at Dandelyan bar at the Mondrian London hotel.

The elongated 700ml bottle is designed to be premium and elegant, with the Maker’s 46 logo etched on the glass. The iconic Maker’s Mark hand-dipped red wax finishes the look.

In the retail sector, it will initially be available exclusively at Harrods in London from August 26, where it will be supported with consumer activity including tutored tastings. It has the recommended price in retail of £39.99.

Janice McIntosh, Maxxium UK’s marketing controller for imported whiskey, said: “Maker’s 46 is uniquely crafted to deliver an exceptional flavour that is bigger and bolder while maintaining the smoothness of Maker’s Mark.

“Bartenders and bourbon aficionados will be keen to welcome this premium expression as it meets the growing appetite for quality bourbons and we couldn’t be more excited to introduce it to the UK.”

Tasting notes for Maker’s 46 from Maker’s Mark
Aroma: Hints of wood staves, caramel and sweetness.
Taste: Very intense flavours, a big crescendo of wood blending perfectly with deep, complex, and rich notes of vanilla and caramel.
Finish: Long and smooth, beginning on the back of the tongue and continually moving forward.

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