UK launch for craft beer range from Colorado


Crazy Mountain craft beer

A range of craft beers from Crazy Mountain Brewing Company in Colorado has been introduced on draught and in bottles in the UK.

The portfolio has been taken on by importer The American Craft Beer Company which will manage distribution for both the on-trade and retail.

It will focus on four key brands from Crazy Mountain Brewing Company. Crazy Mountain Amber Ale, Creedence Pilsner and Livin’ Pale Ale will be available both on draught and packaged while Crazy Mountain Hookiebobb IPA will be in bottles only. A special 750ml bottle has been created specifically to cater for the UK market.

Crazy Mountain Brewing Company was set up by Kevin and Marisa Selvy in the Vail Valley in the Rocky Mountains of Colorado in 2010, taking its name from the translation of Loco Mountain on the Selvy family’s ranch. In August last year, they bought Breckenridge Brewery’s production site in Denver, Colorado.

Crazy Mountain beers will be introduced to the British public at CBR, the craft beer, music and street food event at the Old Truman Brewery in east London on February 26 and 27.

Crazy Mountain Amber Ale (4.9% ABV) is a floral American-style amber ale that is well balanced with no bitterness and a deep hoppiness from large amounts of West Coast hops that are added late in the boil.

The delicately malted Crazy Mountain Creedence (5.25% ABV) is modelled on the classic bohemian Pilsners of Europe, using high-quality Pilsner malt to lend the beer a delicate flavour and aroma. Classic Czech hops give a slightly spicy cedar nose with a light floral finish.

Mountain Livin’ (5.2% ABV) is a pale ale made with two types of American hops, allowing the flavour of the hops to take centre stage and let their bitterness fade into the background. The hop-forward character of this beer is represented not in its bittering qualities but in the fruit-forward flavour of the two new and somewhat experimental American hop varieties.

Hookiebobb (6.7% ABV) is an IPA, taking its name from “hookiebobbing” where people on skis grab onto the bumper of passing cars to tow them up to the lifts. It described as a Colorado approach to the American take on an English classic style. Three aggressive yet floral American hops and one hop from Australasia team together to make a bright, citrusy and floral IPA. A deep caramel malt helps to balance the bitterness of the hops and lets the complex hop bill shine.

The American Craft Beer Company founder Mark Smith said: “Having been involved in the beer industry for the last 25 years, craft beers, and specifically US craft beers, offer the most excitement to consumers and retailers.

“Crazy Mountain have a great beer pedigree and when you weave this together with their background of being from the Rocky Mountains of the USA then we have a great story to tell. We are thrilled to be working with Crazy Mountain Brewing Company and their beers are simply exceptional.”

Kevin from Crazy Mountain added: “The American Craft Beer Company have a unique perspective on our beers and the role they can play in the UK market. We can’t wait to hang out in a few bars and enjoy our beers.”

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