UK launch for Genie Living Drinks ‘live’ sodas

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A new range of natural, fruit-flavoured sparkling sodas is being launched to the market by UK start-up Genie Living Drinks.

Responding to consumer demand for healthier soft drinks, Genie Living Drinks contain only natural ingredients, with no added sugar, sweeteners or e-numbers.

The 100% vegan range, which includes Original Orange and Lemon & Ginger flavours, is naturally low in calories, with one serving said to provide over half the recommended daily intake of Vitamin C.

The sodas also have the added benefit of being ‘live’, meaning they contain active cultures which help nourish the gut.

Genie Living Drinks founders Alex and Bill said: “We’re all looking for those small adjustments which can make us healthier, be it a few more visits to the gym or eating some more vegetables.

“In creating Genie, we wanted to respond to consumer demand for healthier soft drinks that taste great while also delivering some health benefits.

“Boosting your gut with a drink that’s not high in sugar or additives is an easy way to do that – especially if you like a fizzy drink for sheer enjoyment or are looking for an alternative to alcohol.”

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