UK launch for George Clooney’s ultra-premium tequila


casamigos tequila george clooney

An ultra-premium tequila owned by Hollywood actor George Clooney and his friends is being introduced to the UK.

Casamigos is a range of small-batch tequilas, available as blanco, reposado and añejo, made from 100% Blue Weber agaves grown in the Highlands of Jalisco.

The brand was launched in the US two years ago by Clooney with bar and club entrepreneur Rande Gerber of the Gerber Group and Gerber Spirits and Michael Meldman, a developer of luxury residential private club communities and resorts.

All at 40% ABV in 70cl bottles, the range will be distributed in the UK by drinks company Cellar Trends. In retail, they will be recommended for sale at £49.99 for the blanco, £54.99 for the reposado and £59.99 for the añejo.

Inspiration for the name came from Clooney and Gerber’s houses in Mexico and is based on the phrase, “house of friends”.

They set out to create a smooth sipping tequila for enjoying with their friends before launching it to the market. It is now the fastest-growing ultra-premium tequila in the US.

Clooney said: “We worked on the creation of Casamigos Tequila with our master distiller in Jalisco, Mexico, for years and held many blind tastings until we knew we got it right. We’ve been drinking Casamigos with friends and family for over six years.

“We love tequila. On the rocks, by the shot, at times straight from the bottle. We are excited to bring Casamigos to the UK. It’s a great feeling to share something we created, drink and are extremely proud of.”

The blanco is rested for two months, and the reposado is aged for seven months and the añejo for 14 months, both in American white oak ex-whiskey barrels.

Gerber said: “Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish, Casamigos Reposado is smooth and clean with hints of caramel, and Casamigos Añejo is a perfect balance of sweetness from the Blue Weber agaves, layered with barrel oak and subtle hints of spice with a lingering smooth finish.

“All expressions are great served neat or on the rocks, and are the perfect base for premium cocktails.”

Each batch is numbered and signed by Gerber and Clooney, packaged in bottles with a minimalist design.

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