UK launch for ‘modern’ El Rayo tequila


El Rayo tequila

El Rayo, a new premium tequila distilled using a blend of highland and lowland agave, is launching in the UK.

Developed in partnership with maestro tequilero Oscar Garcia, the 100% agave tequila is made using a blend of highland and lowland agave, meaning it harnesses both the citrus and floral notes of the highlands alongside the peppery, vegetal flavours commonly associated with the lowlands.

The blend of agaves, grown over the course of eight years, are roasted for 12 hours before being shredded and crushed to release the juices. Following this, the liquid is twice distilled in 105-year-old copper stills.

El Rayo has released two expressions: an unaged No 1 Plata and a No 2 Reposado, aged for seven months in American white oak whiskey barrels.

Co-founders Tom Bishop and Jack Vereker say: “El Rayo is made for the modern drinker. We wanted to create a brand that transforms the traditional image of tequila and attracts new consumers to the category.”

While it can be enjoyed straight up or on the rocks, El Rayo is highlighting its key serve as Tequila & Tonic (T&T), to be savoured as a long highball drink.

The tequila’s name is inspired by Mexican folklore, which tells of El Rayo striking the blue agave. The myth describes how a local campesino witnessed this moment and followed the burning glow in the distance. The cooked agave plant was discovered, and tequila was born.

Both bottles, created in collaboration with local Mexican design agency Toro Pinto, feature the bolt of lightning that gave El Rayo its name.

El Rayo is available at a number of leading on-trade accounts including Hacha, TT Liquor and Cocktail Trading Co, and online at www.masterofmalt.com.

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