The RedLeg Rum Company has released a Banana Rum, the second flavour extension for the brand, along with refreshed branding across the entire range.
Building on the success of RedLeg Spiced Rum and RedLeg Pineapple Rum, the new addition to the portfolio offers a “smooth, accessible spirit”.
It infuses the original RedLeg Rum, which is rested in oak barrels and spiced with Jamaican ginger and vanilla, with 100% natural banana – a celebration of one of the Caribbean’s best-loved flavours.
Bottled at 37.5% ABV, RedLeg Banana Rum can be paired with mixers and used as a base for twists on complex cocktails, such as the Banana Espresso Rumtini or Banana Old Fashioned.
RedLeg Rum has worked with Butterfly Cannon on the new branding for the range, which features bold variant names and colour-coded capsules, with a “premium look and feel”.
Sarah Kingsbury, marketing manager at The RedLeg Rum Company, said: “RedLeg Pineapple Rum has performed well in major retail and has recruited new drinkers to RedLeg, delivering incremental sales for the brand. We’re confident that the launch of RedLeg Banana Rum will continue to build on this success.
“The introduction of a second flavour was the perfect time to refresh our look, which now demonstrates clear differentiation across the range while retaining RedLeg’s premium positioning.”