UK launch for ‘world’s first distilled non-alcoholic spirit’


seedlip

A product described as “the world’s first distilled non-alcoholic spirit” is to be launched next month as a sophisticated alternative to fruity and sweet soft drinks.

Seedlip combines six individually-distilled barks, spices and citrus peels to create a complex blend that is recommended for sipping long with tonic, with a red grapefruit twist, or short with brine as a non-alcoholic Martini.

It is due to be launched in 70cl bottles on November 3 through Speciality Drinks and Selfridges, with a recommended price in retail of £29.99.

It has been inspired by a book published in London in 1651 named The Art of Distillation, offering copper-stilled, non-alcoholic remedies that have now been forgotten.

Seedlip offers top notes of clove and citrus and a long finish, drawing on high-quality barks of American Oak and Bahamian Cascarilla as well as spices Guatemalan green cardamom pods and Jamaican pimenta berries plus the citrus of Turkish grapefruit peel.

They are distilled individually in copper pots and combined with a distillation of lemon peel from the Tucuman province in northern Argentina which has been created at source in stainless steel pots.

Blended and bottled in England, Seedlip uses a bespoke distilling process for each individual botanical. The process means that Seedlip has only 0.2 calories per recommended 50ml serve and is free of sugar, sweeteners and artificial colour and flavour.

Founder Ben Branson, whose has worked in branding and design with products such as Glenmorangie whisky and Absolut vodka, developed it to pioneer a new non-alcoholic spirits category of drinks, or Nalcs.

He said: “My family’s 300-year farming heritage and a career working on drinks brands laid the foundations for the last two years spent working with distillers, growers and historians to create a solution to the what-to-drink-when-you’re-not-drinking conundrum.

“The response from the trade has been overwhelming and Seedlip is being championed by the top industry names in the world – we can’t wait to get started!”

Seedlip has an un-opened shelf life of one year and an opened back-bar shelf life of four to six
Weeks. It does not require refrigeration.

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