UK relaunch for premium tequila Herencia de Plata


Herencia de Plata tequila

The premium range of Herencia de Plata tequilas is set to be relaunched in the UK after a new distribution deal with MexImport.

The 100% agave tequilas, which comprise an unaged blanco, a reposado and an añejo at 38% ABV, are being distributed by MexImport, headed by chief executive Katya Torres de la Rocha, with business partner Eduardo Gomez Resendiz, creator of Tequila & Mezcal Fest.

Herencia de Plata’s 100% agave tequila is produced by Tequilas del Señor, a fourth-generation family-run business in Jalisco in Mexico. It was originally produced in 1997 to commemorate the wedding of Juan Garcia, son of the of the company founder, Manuel Garcia.

The blanco has an intense and powerful nose of cooked agave, topped off with herbal tones such as mint and eucalyptus and some hints of fruit and a mild butter note. Its taste is generous on the agave with very well defined hints of fruits and herbs with a sweet aftertaste.

The reposado has a bright yellow-gold appearance, with a nose of peach, apple, apricot and cherry plus agave along with notes of vanilla, coconut and caramel from the 12 months spent in the cask. The taste is mild with a dry finish, with lingering notes of fruit, agave and vanilla.

The amber-coloured añejo, aged for 18 months, provides hints of rose petals on the nose with herbal and spice tones, delicate preserved and dried fruit, walnut and tobacco plus aromas of vanilla, caramel and maple from the cask. On the palate, it is silky with notes of agave, caramel and coffee leading to an intense finish.

The brand’s name is made up of Herencia, meaning heritage, which refers to the company’s beginnings, and Plata meaning silver.

In 2002, Mexico’s president Vicente Fox served Queen Elizabeth II with Herencia de Plata during his visit to the UK, presenting it as “a sophisticated and authentic treat”. He shared “un tequilita” with the Queen, showing how it can be sipped and enjoyed.

MexImport will present the relaunched Herencia de Plata at Tequila & Mezcal Fest in Liverpool on August 8 and 9 and at Tequila & Mezcal Fest in London on September 19 and 20.

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