UK’s business leaders launch Keep Britain Working campaign

A new campaign called Keep Britain Working sees business leaders and politicians from across the UK join forces to lead an economic fightback against Covid-19.

Keep Britain Working will help redeploy workers from struggling sectors to in-demand ones, help people who have lost their jobs find new ones, share and implement the best ideas to help the country keep working and get people back into work.

The launch of the campaign comes just days after the Office for Budget Responsibility (OBR) predicted the UK economy could shrink by 37%, resulting in a total of 3.4 million people becoming unemployed because of the Covid-19 pandemic. This would mean 2 million people losing their jobs this spring.

The movement has already received support from Lord Alan Sugar, James Timpson, CEO of Timpson, and Liv Garfield, Severn Trent CEO.

As well as MPs Penny Mordaunt, Steven Brine and Caroline Nokes and MSP Jamie Hepburn, business group the CBI and trade organisations Recruitment & Employment Confederation (REC) and the Family Business Place are also on board.

The campaign has been launched on It will encourage businesses and workers to make pledges to #KeepBritainWorking both during the crisis and beyond.

The platform also features ideas, advice and resources to support companies and their workers through this difficult time, giving guidance on topics such as supporting teams who are working, or even onboarding new recruits, remotely.

More businesses across the UK are being encouraged to join Keep Britain Working and pledge their support.

James Reed, chairman of Reed and co-founder of Keep Britain Working, said: “We’re on a mission to Keep Britain Working. We’ll do this by sharing the best ideas, advice and guidance to support businesses and workers, by connecting those who have lost their jobs from sectors that are struggling to those that are in demand, and by inspiring people across the nation to focus on how, where and when we work, once we move away from the current challenges.”

He added: “None of us have ever seen anything like this. The shock waves now are much larger and faster than they were in the recession of 2009.

“We’re told that this is likely to be the worst recession in at least 100 years. There will be a seismic impact on employment and now more than ever we need to come together to ensure that the consequences are not catastrophic.

“Businesses must work together, not only to survive these challenges but to ensure that when we emerge, we are well placed to rebuild the economy and support people back into work.

“Everyone has a part to play and can help to preserve jobs and protect livelihoods. We’re going to need as many people as possible to get involved. Now’s the time to Keep Britain Working.”

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