On-trade outlets across the country are being encouraged to stock up on slush in preparation of National Slush Month, launching in May.
Frozen drink supplier Vimto Out of Home, a sponsor of National Slush Month, recognises that the trend for fun, flavoured, ice-cold beverages is “booming”, with one in three adults purchasing a frozen drink in 2018 alone.
Previously associated with theme parks and leisure, slush is becoming popular with pubs and bars. Vimto Out of Home believes that this is a result of growth in alcoholic frozen drinks and quick serve alternatives to traditional cocktails.
Vimto Out of Home’s Fryst brand offers frozen twists on classic cocktails such as the Strawberry Daiquiri and Woo Woo and the non-alcoholic Starslush.
Nick Yates, sales and operations director, Vimto Out of Home, said: “People drink more slush in the summer months and National Slush Month gives outlets an opportunity to kick off the start of the frozen drinks season in style.
“From our research, we know three quarters of people are open to trying or buying slush, so venues just need to raise awareness of their offer.
“National Slush Month provides the perfect opportunity to do that. We’re proud to be driving this exciting category forwards with a category first.”