US distiller to step up distribution of whiskeys through new deal

Koval whiskeys

American craft distillery Koval is to step up distribution of its whiskeys across the UK after forming a partnership with leading drinks company Emporia Brands.

The new deal comprises Koval’s three Bourbon, Rye, and Millet whiskeys as well as Koval Dry Gin. In the coming months, Emporia Brands plans to add Koval Four Grain whiskey to the portfolio as well.

Koval was founded in 2008 – Chicago’s first distillery since the mid-1800s – by Robert and Sonat Birnecker. Making spirits from scratch, they have set out to create a “brighter, cleaner” take on whiskey, with an innovative use of ingredients such as millet.

Robert, who has become an internationally renowned expert on craft distilling, will travel to the UK this April to launch a series of master classes in London, Manchester and Edinburgh.

He said: “We’re thrilled to be expanding our international distribution efforts to the United Kingdom and look forward to working with Emporia’s innovative team.”

Jack Rackham, commercial director of Emporia Brands, added: “Emporia Brands is delighted to announce our partnership with a true craft champion, Koval. Robert and Sonat’s huge passion is reflected in our team, and we look forward to hosting Robert’s nationwide master classes throughout April.”

The range was originally introduced to the UK on-trade last year through Identity Drinks Brands and presented at events such as Boutique Bar Show.

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