A new look has been introduced for Corky’s Schnapps, with vibrant eye-catching colours to make the range stand out on the back bar.
The new sleeves cover the entire body of all five flavours, coated with a metallic new look that also features a partition in the label so consumers to see the liquid inside.
All 15% ABV, the flavours are Sour Apple, Sour Cherry and the glitter collection which comprises Blueberry Glitter, Mango Glitter and Raspberry Glitter. They are designed to be enjoyed as a single shot or incorporated into a fruity cocktail.
Available from this month, the new visual identity will be supported with a point-of-sale kit consisting of posters, screen media, bar runners and back bar displays to showcase the new look.
Brand owner Global Brands will be heavily supporting it through trade press, national sampling campaigns and customer activity.
The new look follows a year of events for the brand including sponsoring Manchester Fashion Week and Liverpool Fashion Week as well as the Law, Beauty and Fashion Awards with solicitors BMD.
Global Brands has also championed the glittery flavours through events around the UK including Wakefield, Skipton and Doncaster in Yorkshire. Party-goers enjoyed glitter makeover areas, glitter cannons, sparkle dancers and disco balls.
The brand has also teamed up with leading girl gang of creatives The Confetti Crowd for a cocktail-making collaboration on social media which has had a strong interaction rate.