Bartenders from across the UK and the rest of Europe came together for the latest instalment of The Glasshouse Project – a three-day workshop in Manchester run by Bombay Sapphire gin.
As showcased in this video produced by the brand, the event explored topics ranging from sustainability and trend forecasting to design and flavour through a series of seminars and workshops from people outside of the drinks industry.
The Glasshouse Project, which debuted with a pilot in London last year and a full workshop in Mallorca in July, aims to inspire and push the boundaries of cocktail creativity and drive trade advocacy.
Attendees at the Manchester event included Martina Breznanova of The Gibson in London, Sian Buchan of Panda & Sons in Edinburgh and Massimo Zitti from Science & Industry in Manchester as well as Cederic Millet of Casbar in Sint-Truiden, Belgium, and Michal Lis from The Sidecar at The Westbury in Dublin.
They were joined by Bombay Sapphire’s global brand ambassador Raj Nagra, the gin’s northern Europe brand ambassador Sean Ware, and UK brand ambassador Renaud de Bosredon.
The speakers were: trends, insights and strategy consultant Sean Pillot de Chenecey; Mark Shayler, director of This is Ape – a sustainable innovation consultancy; renowned food scientist and flavour expert Dr Rachel Edwards-Stuart; and Chris Hines, founder of UK-based Surfers Against Sewage and former sustainability director of the Eden Project.
Sessions were hosted in venues designed to mirror elements discussed by guest speakers and included the People’s History Museum and Plant Noma, a neighbourhood design studio.
The event culminated in a presentation by each of the bartenders, highlighting what they found most inspiring in the workshop, what they had learned, and how they would work differently in their bars moving forwards.
Julian Davies, global marketing manager at Bombay Sapphire, said: “Following a successful pilot last autumn, our ambition was always to take The Glasshouse Project to a broader audience across our key markets.
“As the world’s number-one premium gin brand, we feel it is our responsibility to nurture the creativity of leading mixologists and push the boundaries of cocktail mixology within the gin category as a whole.
“The Glasshouse Project assembles groups of like-minded people, sharing inspiring new ideas that are shaping our world right now, and fostering creative opportunities to impact our future. It’s an incredibly exciting experience.”
The Glasshouse Project workshops also took place in Germany in August, followed by Sydney in September and another in Asia, the Middle East or Africa planned for November, with the potential for more.