Global Brands-owned Franklin & Sons has launched its Taste Collective campaign, appointing three ambassadors renowned in the fields of food, drinks and styling.
Bartender Rich Woods, chef Sophie Michell and cookery writer and food stylist Rosie Birkett will front the new campaign, educating consumers and showcasing how high-end trends can apply to everyday life.
Celebrating Franklin & Sons trend-led approach to the premium adult soft drink and mixer category, which offers innovative taste combinations and flavour profiles, The Taste Collective will be underpinned by style-centric events, from Supper Clubs to London Fashion Week collaborations, accompanied by recipe creations and lifestyle videos.
Each ambassador, as a pioneer in their own field, will front trends on a different sector. Rich will lead on drinks innovation, Sophie will help with all things food related and Rosie will provide her styling and home entertaining expertise.
Rich said: “Everybody loves a new and innovative cocktail. For me, with any serve, balance is crucial.
“Franklin & Sons has a way of combining the best quality ingredients to make killer drinks that are way ahead of the game like their Rosemary with Black Olive Tonic Water. Their dual flavoured tonics are perfect for mixing and can be enjoyed at a bar with friends, or also with a meal at home.”
Jen Draper, marketing director at Franklin & Sons, added: “We are really excited to announce the launch of the Taste Collective and our collaboration with Rich, Sophie & Rosie.
“Each of them is renowned as a trend leader in their respective field and this is something that really fits with our brand ethos.
“With the Taste Collective, we want to encourage more people to become every day connoisseurs, discovering the very latest trends, but more importantly understand how they can access and even replicate them at home.”