The world’s first vodka designed to be mixed with soda water has appointed spirits industry-specialists bbb drinks to handle its UK distribution. bbb will work with VITA to develop its presence in the UK through new off-trade and retail listings as well as increasing volumes in the on-trade.
bbb will distribute VITA Vodka throughout the UK after being lunched in Spain, Mexico, and Peru and following strong interest strong interest from key distributors on the largest vodka flavoured markets throughout the US, Australia, Italy, Vietnam, and China.
Phil Harding, Founder of bbb commented he expects VITA Vodka to replicate its success in Spain in the UK: “Modern day consumers are seeking options for mindful drinking and are extremely conscious about their health and wellbeing. Lifestyle brands are a growing feature in the UK drinks market which is why we are excited to bring VITA Vodka into our spirits portfolio. At a time when we are all seeking a little bit of escapism, VITA brings a taste of the Mediterranean and a sense of fun to the UK drinks scene. We are excited to work with the experienced VITA vodka team. With their energy and passion, we think it will be a great partnership.”
Following its success in Spain, VITA Vodka believes its core team of young entrepreneurs and alcohol industry veterans will be key to creating an impact in the UK and beyond.
bbb have many years of experience working with some of the world’s most loved drinks brands. “We chose bbb as our UK partners due to their understanding of the market and ethos working with brands” said Victor Ruiz Lafita, founder of VITA Vodka.
“We have three key objectives for 2021: develop our UK routes to market in on & off trade; continue to spread the word at trade fairs and other events, and develop new flavours”, says Ruiz Lafita. “In the long-term though, we hope to revolutionize the way the world drinks.”
Category on the Rise: Flavored Vodka
Consumers are trading sweet, confectionary flavoured vodkas for natural flavours and less sugar.
According to Nielsen, flavoured vodka category saw an increase on Christmas 2020 supermarket sales like no other, up to 84% vs same period in 2019. Flavoured vodka is capitalizing on the recent success of flavoured gin and the trend towards lower calorie drinks.