VK extends range available in PET for bars and clubs

VK Strawberry & Lime PET

Global Brands has extended the range of flavours available in PET bottles for its ready-to-drink VK range to meet demand from late-night bars and clubs.

Strawberry & Lime is the sixth flavour for the range in plastic 275ml bottles, joining others in the VK line-up such as the zesty Apple & Mango and the fresh Tropical Fruits as well as the popular Blue.

VK brand manager Abigail McCabe said: “Following on from more clubs and pubs banning glass in their establishments, our aim is to make it easy for managers and bar staff to serve drinks quickly. And our PET bottles do just that: they remove the time and expense of plastic cups, speed up transactions, and of course make it easy for consumers to carry the bottles around venues – while keeping them safe.

“Dual and fruit flavour drinks have become one of the most in-demand in recent years, with drinkers of both RTS and RTDs looking for an alternative to the traditional and singular flavour drinks. The Strawberry & Lime flavour delivers a unique combination for those looking for a fun alternative to standard RTD drinks thanks to its unique blend.”

VK is the number-one RTD in the UK on-trade in terms of volume, according to CGA Strategy research, and has been rated as one of the favourite brands in the 2017 NUS drinks tracker survey.

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