VK teams up with Marston’s and New Look for summer campaign

VK summer

RTD brand VK is giving consumers 20% off at leading fashion retailer New Look when purchasing its three bestselling fruit flavours in Marston’s pubs.

As a part of the brand’s summer campaign, ‘VK Sorts Your Summer’, the vouchers will be on offer in 380 Marston’s pubs, with a scratch and reveal card given with every purchase of VK Orange & Passionfruit, VK Tropical and the newest addition to the brand’s line-up, VK Watermelon.

Steve Perez, chairman at Global Brands, which owns VK, said: “We are thrilled that our 20% off New Look offer in Marston’s allows even more VK fans to get their hands on a great discount this summer.

“Fans of VK are genuinely passionate about the product and we wanted to partner with a brand that shared our ethos, fan base and demographic and reward them with an offer to complete their summer look. With an exciting summer of activity ahead, VK is there every step of the way to sort consumers’ summers.”

Linking in with off-trade activity, the 20% off New Look promotion will also be available with each purchase of a VK mixed ten pack, which is listed in Tesco, Asda and a multitude of convenience retailers.

Supported by a six-figure marketing push, VK is working with Love Island stars Alex and Olivia Bowen and other celebrity influencers to promote the offer.

Personalised VK merchandise, ranging from VK trainers to backpacks and sunglasses, can also be won on the official website and social channels.

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