Walkabout bars around the UK are celebrating the Rugby World Cup with a variety of “Golden Promotions” in partnership with Spanish liqueur Licor 43.
Starting today, the activity will be focused on promoting the brand’s signature serve, a Mini Beer 43 – a shooter made up of a shot of chilled Licor 43 topped with cream (pictured).
The Golden Promotions will take place over a number of key match dates including the England vs Wales game on September 26.
Launched last year, Licor 43’s Golden Promotions provide consumers with a chance to celebrate golden moments with their friends while sipping on the classic Spanish liqueur in trendy and fun venues.
Julia Bliss, Licor 43 brand manager at UK distributor Cellar Trends said: “We are thrilled to be partnering with Walkabout for another year. It’s an excellent partnership for us and we’re looking forward to trialling our signature serve with consumers.”
Licor 43 will be hosting “Golden” parties at Walkabout bars in Cardiff, Derby, Bristol, Birmingham, Bournemouth, Brighton, Sheffield, Swansea, Reading and Temple in London.
The Walkabout Golden Promotions will take place on the following match dates:
September 18 – England vs Fiji
September 19 – Ireland vs Canada
September 26 – England vs Wales
October 3 – England vs Australia
October 10 – Australia vs Wales