Warm weather drives demand for long drinks with sambuca


antica sambuca pitcher

Sales of Antica sambuca have risen this summer on the back of warmer weather and the release of new point-of-sale kits promoting long serves.

UK distributor Hi-Spirits reported a 20% upturn in on-trade orders for its Antica flavours range after the heatwave in July. There was also a sharp increase in demand for the POS kits that promote five simple-to-make and profitable long serves, made by adding a mixer and plenty of ice.

The kits are available with an order of one mixed case of six Antica flavours, with one kit per outlet on offer while stock lasts. The kits include four Antica branded pitchers, as well as A3 posters, menus, bunting and table talkers.

The five Antica Sambuca Long Drinks being promoted this summer are:

  • Midnight Memories: Antica Liquorice with cranberry juice
  • Chilli Fizz: Antica Chilli with lemonade
  • Summer Love: Antica Sambuca with pineapple juice
  • Raspberry Spritzer: Antica Raspberry with lemonade
  • Orchard Sling: Antica Apple with ginger ale.

Dan Bolton, managing director of Hi-Spirits, said: “We vary the range of Antica long drinks each year, and this summer’s selection was proving to be our most popular even before the temperature hit record highs. We’re expecting the limited supplies of POS kits still available to be snapped up quickly.”

Antica Sambuca Classic and Antica Sambuca Raspberry were awarded gold medals at the International Wine & Spirits Challenge 2015, while Antica Sambuca Liquorice received a silver.

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