Herefordshire-based cider maker Westons is launching its Henry Westons brand to the on-trade.
Bestsellers Henry Westons Vintage and Henry Westons Family Vintage will be joined by two new launches – Henry Westons Cloudy Vintage and Henry Westons Organic. All four bag-in-box products are now available nationwide.
By launching to the on-trade, Westons Cider plans to further establish the Henry Westons brand amongst drinkers out of home.
Sally McKinnon, head of marketing at Westons Cider, said: “Henry Westons is our star-performer in retail, and we’ve built a loyal shopper base who purchase the brand time and time again.
“Launching the brand in the on-trade means, for the first time, Henry Westons-drinkers will be able to enjoy a pint of their favourite traditional crafted cider in their local pub.”
She added: “Premiumisation has played a key part in driving Henry Westons’ off-trade success story, and we know that ‘drinking less but better’ is a consumer trend across the entire industry.
“Premium, traditional ciders like Henry Westons provide the biggest opportunity for apple cider growth – and Henry Westons is a category-leading brand which is already established as a benchmark for the highest quality, best-tasting crafted cider.
“There’s a clear opportunity for on-trade outlets to capitalise on these credentials and drive value sales in outlet.”