Westons to launch first craft cider in a can in on-trade

Caple Road Can

Premium English cider producer H Weston & Sons has launched the first craft cider in a can into the on-trade.

Caple Rd Cider is made with fresh English apple juice and is matured for up to 18 months in oak to create a refined, full-bodied, amber-coloured sparkling cider at 5.2% ABV.

Launching this month, it is being produced in small batches to ensure consistent quality and its craft characteristics.

It follows in the wake of the consumer trend for craft beers, with people seeking premium drinks with a point of difference, traceability of ingredients, and artisanship.

Canned beer has also made a comeback through the craft beer evolution, with cans protecting liquids better from light while also being airtight and keeping the product fresher for longer.

Westons expects Caple Rd to appeal to craft beer drinkers as well as “young professionals who seek and enjoy different world drinking experiences and for whom provenance and authenticity are key”.

Guy Lawrence, Caple Rd cider-maker, is the fifth generation of the Weston family, which has been making cider at the same site in Much Marcle, Herefordshire, since 1880.

He said: “Great ciders are in my blood, and Caple Rd is no different. I will only use the finest yeast and bittersweet apple juice available. Caple Rd has been designed to challenge cider-makers’ palettes, with its dark straw colour, notes of leather on the nose, and robust oaky taste.

“Its slow fermentation and up to 18 months’ maturation produces a highly complex, full-bodied cider.”

Geoff Bradman, Westons head of sales, added: “The canned craft beer category has seen huge growth over the last couple of years, yet so far no one has launched a craft cider in a can.

“Early feedback from our research on Caple Rd has been absolutely phenomenal from both the trade and consumers, so we are delighted to be launching it this month and bringing some genuine innovation to the market.”

H Westons & Sons produces brands such as Stowford Press, Wyld Wood Organic Cider and Old Rosie. Last month, it announced that it was giving its Henry Westons range a fresh new look to appeal to a broader consumer group while reinforcing its premium positioning.

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