Premium English cider producer Westons has launched a new crisp dry variant for its Caple Rd Cider in cans in the on-trade.
Caple Rd Dry, Blend No 5, is double-filtered from fresh English apple juice to give a crisp, dry and complex taste with a powerful tart finish. It has ABV of 5%.
It follows the successful launch of Caple Rd Cider, the UK on-trade’s first craft cider in a can, a year ago.
Like the original Caple Rd Cider, Caple Rd Dry is produced in small batches to ensure consistent quality and its craft characteristics. It is made from Westons base blend number five, whereas the original Caple Rd Cider is made from Westons base blend number three.
The cider is named after the road which approaches Westons’ site in the Herefordshire village of Much Marcle.
Caple Rd cider-maker Guy Lawrence said: “Like our original Caple Rd Cider, Caple Rd Dry has been designed to challenge cider-drinkers’ palates, in terms of both the liquid and the packaging.
“Caple Rd Dry has a mid-straw colour and is double-filtered to give a crisp, dry and powerful finish. Both Caple Rd ciders are slowly fermented for up to 18 months, which is what gives the ciders their highly complex, full-bodied flavours.”
Guy is the fifth generation of the Weston family, which has been making cider at the same site in Much Marcle, Herefordshire, since 1880.
The latest launch is part of a trend for both craft beer and cider and demand for premium drinks with a point of difference, traceability of ingredients, and artisanship. Canned beer has also made a comeback in the craft sector, with cans helping make sure the liquid is consumed in the best possible condition.
Geoff Bradman, Westons commercial director, said: “When we launched Caple Rd Cider a year ago, we never anticipated quite how successful it would be. Both trade and consumer feedback has been phenomenal, and this has been formally recognised in the various awards the cider won in its first year of launch.”
Westons makes a broad range of ciders for the premium cider sector with its other key brands including Stowford Press, Wyld Wood, Henry Westons, Old Rosie, and Mortimer’s Orchard.