Westons Cider aims to bring innovation and more breadth to the cider market this summer with the launch of five limited-edition still ciders.
It is introducing three flavoured ciders and two traditional ciders, exclusive to the on-trade, in a 20-litre bag-in-box format with a recommended price of £3.50 per pint.
The extensions of the existing Old Rosie and Henry Westons brands will be available from the start of April until the end of the summer.
The three medium-sweet, flavoured ciders, all at 4% ABV, are Old Rosie Cloudy Cider with Rhubarb, Old Rosie Cloudy Cider with Elderflower and Old Rosie Cloudy Cider with Cloudy Lemonade.
The rhubarb variant is light pink in appearance and is made from Old Rosie Cloudy Cider blended with an infusion of rhubarb, to give it a tart finish. The elderflower cider is cloudy straw in appearance and has a muscat finish, while the cloudy lemonade product has a zesty finish.
The two traditional ciders are Henry Westons Single Orchard Still Cider and Henry Westons 1880 Still Cider, both of which have 6% ABV.
Henry Westons Single Orchard Still Cider is crafted with apples harvested from Westons Cider’s Hazerdine Orchard only, giving a dry, clear, still cider that is straw-coloured in appearance.
Henry Westons 1880 Still Cider uses one of Westons oldest cider recipes, specially revived to celebrate 135 years of cider making by Westons Cider. It is a medium-dry still cider that is full of flavour and character with a light straw colour.
The new pump clips for the five ciders have been designed collaboratively by Cheltenham-based BOS Design and Westons in-house design team.
The five ciders were made by Guy Lawrence who is the fifth generation of the Weston family that has been making cider at the same site in Much Marcle, Herefordshire, since 1880.
He said: “We are really excited to be launching our new range of limited-edition ciders for the summer and to be celebrating our 135th anniversary.
“Henry Westons 1880 Still Cider revives one of our oldest recipes, while our new range of flavoured ciders uses quintessentially English ingredients in its recipes.”
Geoff Bradman, Westons head of sales, added: “The flavoured cider market has been in strong growth for a number of years now, with draught fruit-flavoured ciders currently up 220% year-on-year.
“We are bringing genuine innovation to the category with a premium, still, flavoured cider range which will appeal to a broader consumer group. As the UK’s number-one cloudy cider brand, Old Rosie is the perfect cider to meet this demand.
“Our Henry Westons Single Orchard Still Cider and Henry Westons 1880 Still Cider will appeal to cider drinkers who are looking for more variety this summer, while we at Westons celebrate our 135th anniversary.”
Westons makes a broad range of ciders for the premium cider sector including other brands such as Wyld Wood. In February, Westons launched the UK’s first craft cider in a can, Caple Rd Cider.