When doing things by halves becomes a good thing! Over half of adults have begun to ‘do things by halves’ in pursuit of mindful drinking. Over half of adults have begun to ‘do things by halves’ in pursuit of mindful drinking!


The latest trend in mindful drinking turns ‘doing things by halves’ on its head as Harrogate Spring Water reveals Brits are seeking more moderation – with 57% choosing to drink more mindfully

  • It’s no surprise that alcohol and social occasions go hand in hand, in fact Harrogate Spring Water reveals three quarters (78%) of adults associate social occasions and memorable moments with alcohol.
  • But attitudes appear to be shifting as two-thirds (61%) plan to drink in moderation*** in the coming months.
  • Mindful drinking advocate, Georgia Toffolo, has partnered with Harrogate Spring Water to encourage the nation to do things by halves and embrace mindful drinking this summer.
  • Mixologist and celebrity bartender, Merlin Griffiths has created a new 0% cocktail to encourage the nation to #DrinkLifeIn*, which will be debuted at Royal Ascot at The Mindful Drinking Bar by Harrogate Spring Water in the Queen Anne Enclosure.

14th June 2023: Life is better with balance, and as a partner to life’s enjoyable moments, Harrogate Spring Water is calling on Brits to welcome moderation into their lives this summer, one sip at a time, by doing things by halves**.

New research from Harrogate Spring Water reveals over half the nation (57%) have begun to ‘do things by halves’ by interspersing alcoholic drinks with alcohol-free alternatives at a social occasion, emerging as the latest trend in mindful drinking.

It comes as research shows, three quarters (78%) of adults associate social occasions, such as after-work drinks, and memorable moments like weddings, with alcohol.

But attitudes appear to be shifting as two thirds (61%) of adults plan to drink alcohol in moderation** during the coming months, with seven in 10 (69%) of Gen Zs now choosing to drink mindfully by interspersing alcoholic drinks with alcohol-free alternatives at social occasions.

With a summer of socialising on the horizon, Harrogate Spring Water will show how doing things by halves can make life’s moments more memorable through a simple challenge for Brits to complement and reduce their alcohol consumption with a mindful cocktail or Harrogate Spring Water.

Harrogate Spring Water is encouraging the nation to take action through the return of The Mindful Drinking Bar by Harrogate Spring Water at Royal Ascot, serving a range of no and reduced alcohol cocktails including the debut of the new 0% cocktail of the season, The Royal Raspberry Spritz. Created by mixologist and much-loved celebrity bartender, Merlin Griffiths, this serve is a long, zesty cocktail with light ginger warmth and tart raspberry flavour. Perfect for the summer sun, it is delicately refreshing with a sophisticated and non-intimidating taste. 

Media personality and mindful drinking advocate, Georgia Toffolo, has partnered with Harrogate Spring Water to encourage the nation to do things by halves this summer, and experience all that mindful drinking has to offer. Speaking about the collaboration, she said: “I’ve reflected on how I can be more mindful in my life, and I’ve already seen the positive benefits that comes when you do things by halves and approach drinking more mindfully. As a passionate racegoer it’s so great to see Harrogate Spring Water leading the charge by bringing more mindful options to social occasions like Royal Ascot.

Mindful drinking is not about cutting out alcohol completely, it’s about finding a balance that works for you, so why not try a 0% tipple this summer, or recreate a drink like the Royal Raspberry Spritz at home and discover all the great things that come when you practice moderation.”

Richard Hall, Managing Director at Harrogate Spring Water, said“Our survey clearly shows adults of today are becoming more mindful in their drinking habits. Our Mindful Drinking Bar is back at Royal Ascot for the second year running, to show racegoers that drinking life in* and enjoying the moment by doing things by halves** really can help make life’s moments more memorable.” 

Mixologist and celebrity bartender, Merlin Griffiths, said“I am so excited to return to Royal Ascot with Harrogate Spring Water. Following the success of last year, we’ve returned with a new 0% alcohol cocktail so racegoers can continue to explore their mindful drinking options and try the amazing flavours on offer this summer, one sip at a time.”

Jonathan Parker, Managing Director of 1711 by Ascot, added: “Continuing the trend into summer 2023, customer feedback demonstrates there is an increasing desire for reduced and low alcohol options. We’re delighted to continue our work with the Harrogate Spring Water team to bring this Mindful Drinking Bar back for a second year to provide our Queen Anne Enclosure customers with a dedicated area to soak up the atmosphere of Royal Ascot while enjoying the brand-new Royal Raspberry Spritz.”

Discover more at: https://www.harrogatespring.com/mindfuldrinkinghub

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