Whitbread to open second site for bar and steakhouse brand

bar and block kings cross london CGI

Hotel and restaurant group Whitbread is to open a second site for its Bar + Block bar and steakhouse concept after the success of the first in Birmingham.

Described as the “flagship” restaurant for the brand, it is due to open next to King’s Cross station in London in November in a site covering 5,522 square feet, with 212 covers.

The interior, developed with hospitality design specialist Harrison, will include a 68-cover central feature bar with copper detailing, a large open kitchen, branded mosaic signage at the entrance and a mix of stand-alone seating and leather booths.

Exposed brick walls will showcase contemporary artwork including the brand’s signature neon cow signage and preserved moss “Hello” sign as well as wall calligraphy representing the Bar + Block brand story.

Bar + Block will be an informal all-day dining venue serving breakfast, lunch and dinner with an emphasis on high-quality steaks at affordable prices, all hand-cut to order. The ‘Butcher’s Block’ will feature a range of rotating specials.

Bar + Block will also offer an extensive drinks list, with a focus on craft beers and ciders from BrewDog, “innovative cocktails” and a “specially curated” wine list.

David Murdin, chief operating officer of brand developments for Whitbread Restaurants, said: “We’re very excited to be launching our flagship site in London following its success in Birmingham. We’re keen to develop the brand further, and aim to have several venues open by the end of this financial year.”

The first Bar + Block opened in Waterloo Street in Birmingham in March.

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