Growing demand for flavoured gins has led to the release of two new expressions under the Whitley Neill brand.
Inspired by the fruit from Sicily, the new Blood Orange Gin is described as offering a refreshing, intense orange aroma, followed by a hint of liquorice and then coriander, for a smooth finish that balances citrus with spice. It follows the success of Whitley Neill’s Blood Orange Vodka.
The new Raspberry Gin is said to deliver an invigorating tartness from Scottish raspberries, complemented by undertones of liquorice and coriander, for a well-rounded finish.
Both at 43% ABV, Whitley Neill’s Blood Orange Gin and Raspberry Gin are packaged in vibrantly designed 70cl glass bottles, in bright orange and red to reflect the ingredients.
Leanne Ware, senior marketing manager for Whitley Neill at Halewood Wines & Spirits, said: “Market data from across the on- and off-trade tells us there is still a large number of consumers entering the top of the funnel, discovering classic gins and beginning their journey of experimentation.
“As a result, the market for flavour innovation remains strong and Whitley Neill is positioned perfectly to capitalise on this.
“To further expand our portfolio based on consumer demand is testament to the quality of the product, the brand’s heritage and craftsmanship behind every bottle that’s produced.
“Moreover, flavours that provide inspiration to the on-trade, particularly the growing cocktail culture, as well as which remain relevant in every season, is a big factor in our rise up the ranks.”
The two new variants join Whitley Neill Gin, created and launched by Johnny Neill in 2005, and its more recent brand extensions, Rhubarb & Ginger Gin and Quince Gin.