WILD TURKEY 101 REVEAL A BOLD NEW BOTTLE DESIGN


NEW BOTTLE, 100-YEAR-OLD RECIPE. WILD TURKEY REVEAL A BOLD NEW BOTTLE DESIGN FOR THEIR FLAGSHIP BOURBON, WILD TURKEY 101.

This month, Wild Turkey has revealed a brand-new redesign of its flagship bourbon Wild Turkey 101 – a new look that elevates the 101 experience by completely reimagining the traditional bourbon bottle, with details that mimic the silhouette of the wild turkey itself.

With a combined experience of over 100 years in the bourbon industry, Wild Turkey’s father-son master distilling duo, Jimmy and Eddie Russell, have maintained an unwavering commitment to delivering an authentic, real bourbon. This new bottle stands proud and true to its roots, offering a more modern and premium look – one that now reflects the quality of the liquid inside the bottle.

The main feature of this new bottle is the beautifully-embossed, with a detailed wild turkey at the centre – elevating the brand experience and becoming a beacon for this flagship bourbon. To showcase the brand’s signature deep, rich liquid colour, the bottle flaunts a smaller reduced paper front label that allows more space for the liquid to shine. As with all Wild Turkey products, Jimmy Russell’s signature can be seen on the front label – an expertly-crafted bourbon he is proud to put his name to.

The bottleneck has been refined with a base curve, inspired by the extended neck of the wild turkey standing tall and proud with new broad, confident shoulders.  A thicker base has been added for more stature, finished with a sharp edge detail – a nod to the turkey’s pointed spur.

While the brand may carry a new, premium look, the liquid inside stays the same – classically bold and spicy with a robust flavour that Wild Turkey drinkers know and love. Its commitment to quality and authentic taste makes it the perfect choice for drinkers looking for a stand-out bourbon – not manufactured and not subdued to please the masses.

The more modern, sleek look and feel of the new Wild Turkey 101 pack will roll out across the full range in due course, cementing its rightful position as the more credible and authentic, premium bourbon amongst its peers.

Tasting Profile:

An explosion of vanilla and caramel with notes of honey, brown sugar, oranges and a hint of tobacco. Its high proof contributes to its bolder flavour (101 proof (50.5% ABV)).

The Wild Turkey 101 Old Fashioned:

WILD TURKEY 101 is the key to creating the perfect Old Fashioned. With its unique bold and spicy flavour,Wild Turkey Bourbon sings through when stirred with sugar, ice and bitters.

Ingredients:

50ml Wild Turkey 101 Bourbon
10ml simple syrup
2 dashes of bitters
Orange peel
1 or 2 Large ice cubes

Method:

Add half the Wild Turkey 101 to a large rocks glass followed by the sugar syrup and bitters. Then a small amount of ice and stir for 20 seconds. Next add the rest of the Wild Turkey and ice to fill the glass. Rub the orange peel around the lip of the glass and drop into the drink.

Wild Turkey details:

Stockists: Amazon, Tesco

Wild Turkey Instagram: @wildturkey_uk

For media enquiries, please contact Gaby Scott at OuterInsight by emailing

Gaby@OuterInsight.com or calling 0207 971 1108

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