In celebration of National Bourbon Day Wild Turkey announces it is bringing the first-ever guided tasting for Amazon Alexa and Google Assistant voiced by a legendary distilling family – the Russells – to the UK. For Wild Turkey, this experience offers a new way for UK bourbon lovers to experience the heritage, knowledge, and bold award winning liquid from the mouths of those who know it best.
Using the skill is easy. Whether you want to learn the basics of whiskey or refine your palate, just say to your Alexa device, “Alexa, enable Wild Turkey Tasting” or to your Google Assistant device, “Hey Google, talk to Wild Turkey Tasting”, to be virtually transported to the Wild Turkey Distillery.
Bourbon is a true sensorial experience – in the last five years alone, more than 2.5 million people have visited the Kentucky Bourbon Trail. However, as travel is not a reality for many right now, this tool is a compelling way for whiskey enthusiasts in the UK to enjoy an immersive American whiskey experience. Unlike other whiskey-focused smart speaker skills that simply share recipes, the Wild Turkey Tasting is uniquely multi-dimensional, channeling the perspectives and authenticity of the Russell family straight from Lawrenceburg, Kentucky. Master Distillers Jimmy and Eddie Russell – a beloved father and son distilling duo with a combined 107 years of industry experience between them – personally lend their voices to guide listeners through a curated collection of their Wild Turkey whiskies: Wild Turkey 101, Longbranch and Rare Breed, along with Wild Turkey 101 Rye and Kentucky Spirit, which enthusiasts will know are hard to come by in the UK.
From nosing and tasting to sharing humorous anecdotes that are unapologetically Wild Turkey, the audio tour is meant for both the novice whiskey drinker and the more mature connoisseur. Users not only learn about the different styles of Wild Turkey whiskey, but also about the distilling process, the palate, glassware, and more from the masters themselves. Along the way, the Russell family – Jimmy Russell, Eddie Russell, Bruce Russell and Joann Street – share the history of Wild Turkey and the craftsmanship that sets it apart. For the full experience, have your Wild Turkey 101, Longbranch and Rare Breed to hand or for those who do not, there is also a general whiskey tasting option. The interactive element of the tour allows users to ask questions from “can I add water to my whiskey?” to “tell me a fun fact about whiskey.” As an additional component, whiskey drinkers can unlock a special message from Wild Turkey’s Creative Director and the co creator of Longbranch, Matthew McConaughey.
Today, over 25%* of British households have at least one smart speaker in their home. Nick Williamson, Marketing Director for Campari Group UK, says, “We’re thrilled to bring a taste of the authentic Wild Turkey Kentucky experience to our UK customers, with our digital transformation allowing us to reach new consumers through technology that is already a part of their daily routine. Coupling the knowledge of our renowned Master Distillers with the Amazon Alexa and Google Assistant systems is an exciting way to engage consumers, driving further awareness and understanding of the Wild Turkey brand and all that it has to offer.”
Use the below trigger words to begin the Wild Turkey Guided Tasting Experience
Amazon Alexa – “Alexa, enable Wild Turkey Tasting”
Google Assistant – “Hey Google, talk to Wild Turkey Tasting”