William Grant & Sons champion the discarded with latest release

Independent Scottish distiller William Grant & Sons is launching Discarded, a sweet vermouth infused with cascara, the discarded fruit of the coffee berry.

Until recently cascara was regarded as a waste product in coffee production and is often discarded or used as fertilizer on coffee plantations. As an ingredient, it is deep red in colour, and rich and fruity in flavour.

Every year billions of tonnes of cascara are wasted in coffee production after the bean is extracted. Discarded takes what would be wasted and re-purposes it.

The idea behind Discarded originated from the brand ambassador community at William Grant & Sons, in particular Joe Petch, global brand ambassador for Monkey Shoulder. Inspired by emerging trends in vermouth and coffee, Joe started working with baristas to understand more about cascara, learning of its taste and blending capabilities.

Joe said: “The inspiration behind Discarded came from the world of coffee and cocktails becoming ever closer as day and night cultures start to combine.

“Two years ago one of my barista friends gave me some cascara which I started to experiment with and blend with a variety of vermouths. What I found was that cascara is deep, complex, rich and fruity in flavour which makes the sweet vermouth more accessible and versatile in mixology.”

To make Discarded, cascara is steeped into alcohol to produce the extract. Once the infusion is ready, it is blended into the base of a fortified wine and other botanicals.

On the nose, Discarded is described as deep, rich and aromatic with an easy natural warmth. The taste is “full and sweet” and “indulgent fruity notes merge with the characteristic bitter notes of vermouth”.

Tom Stannard, global marketing manager, Innovation at William Grant & Sons added: “We live in an age where single use is increasingly untenable. What others have wasted, we have welcomed and made the distinguishing feature in Discarded. In everything we do, we want to embody our brand purpose and to champion the Discarded.”

Discardier (pictured)
A twist on the popular Boulevardier cocktail
40ml Discarded
30ml Monkey Shoulder
30ml Campari
Orange zest
Stir over ice and garnish with orange twist.

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