William Grant & Sons UK has added a passion fruit-flavoured expression to its premium Verano Gin range.
Verano Gin is inspired by “the relaxed lifestyle and colourful vibrancy that comes with Spanish summers”.
Infused with tropical passion fruit, the new variant, which is described as “bursting with summer vibes”, has been created to be enjoyed with friends. It joins two existing flavours – Verano Watermelon and Verano Lemon.
Verano Passion Fruit Gin is recommended served in a sharing jug mixed with tonic water, for a sweet twist on a classic G&T, or lemonade, garnished with wedges of fresh passion fruit.
Ifan Jenkins, UK marketing director at William Grant & Sons, said: “Our hugely popular Verano Gin range deserves a brand new, delicious flavour, which not only tastes fantastic, but gives people a new opportunity to try ‘top trending’ passion fruit in a fresh way.
“With Verano, we have introduced more vibrancy, informality and sociability into enjoying gin and we anticipate Verano Passion Fruit Gin being another big hit, with friends enjoying uplifting drinking moments all summer long.”