Taylors of Harrogate is giving licensees a chance to win a year’s supply of Yorkshire Tea for their pub, bar or restaurant through a Twitter campaign.
Offering a prize worth £35,000, it asks caterers to visit www.taylorsoutofhome.co.uk and request free point-of-sale kits alongside a sample of Yorkshire Tea.
The aim is to get outlets’ customers to tweet @YorkshireTea, use the hashtag #properbrew and tell the world where they are enjoying a cup of Yorkshire Tea. At the end of the campaign, the outlet that attracts the most tweets will win a year’s supply of tea.
John Sutcliffe, out of home and convenience controller at Taylors of Harrogate, said: “We know that Yorkshire Tea has a strength and flavour that keeps customers coming back for more, which is why our proper brew can also be a proper earner.
“Brits love talking about tea, which makes twitter the perfect place to tell the world where you’ve just had a #properbrew. I urge caterers to get in touch today, request their samples and kits, get the online debate rolling and win big.”
The campaign follows independent research by Toluna Research that confirmed Yorkshire Tea’s standing as a “proper earner” for foodservice outlets of all types.
They survey found that 57% of tea lovers complained that out-of-home tea was too weak and even more – 67% – would boycott an outlet that served them a bad cup of tea. In the north of England, 73% would vote with their feet if they were served a mediocre tea.
Not only is the Yorkshire Tea brand recognised by 98% of tea drinkers, 63% confirmed they would buy it out-of-home if offered, and 46% would be prepared to pay more for a cup of Yorkshire Tea.
John added: “The research goes a long way to show that there is a real thirst from consumers looking to replicate the strength and taste of their home brew when they are on the move. Yorkshire Tea can satisfy those searching out a better brew and has a brand recognition that can help operators make hot drink menus work even harder.”
Taylors of Harrogate offers a choice of Yorkshire Tea original blend, Gold blend and Decaf as well as a hard water variety.
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