Winner announced in UK’s first Jägermeister cocktail competition


Frederick Holt Jagermeister

A cocktail competition to demonstrate the mixability of popular shot liqueur Jägermeister has been won by a bartender from London bar Mahiki.

Sponsored by the United Kingdom Bartenders Guild (UKBG), it challenged 12 finalists to create a signature summer serve for the German herbal liqueur.

Frederick Holt, aged 20, impressed the judging panel with a winter serve, Cosy with Curt, which mixed Jägermeister with port, English breakfast tea, mint and chocolate bitters plus cinnamon. See below for the recipe which was inspired by Jägermeister’s founder, Curt Mast.

He made it through to a final “shake off” alongside five other bartenders from high-end venues including Hutong at The Shard and Scarfes bar at Rosewood hotel, both in London.

Frederick, who was competing in his first competition, said: “I’m completely overwhelmed to have won. I kept my serve simple and delicate to avoid overpowering Jägermeister’s complex flavours and depth, and I think this, coupled with my knowledge of the brand, set me apart from the competition – which was extremely high. It’s been awesome to work with Jägermeister and I hope I’ve done my team at Mahiki proud.”

He has won an all-expenses-paid trip to Jägermeister’s distillery in Wolfenbüttel, south-east of Hanover, in Germany, followed by a visit to Berlin and its exciting bar scene.

The competition took place at Club No 41 in Mayfair with a judging panel including Jägermeister’s UK brand ambassador, Florian Beuren, a former bartender and flairing champion.

Florian said: “It was incredible to see so many big industry names turn out for the competition and I’ve been inspired by the standards set at No 41.

“Jägermeister’s natural ingredients make it an exceptional liquid to mix cocktails with but we were also looking for someone who reflected Jägermeister’s bold personality, and Frederick’s passion gave him the edge.”

In second and third place respectively were Chris Weller from Hutong and Scott Gavin from Scarfes bar. Sonia Elia from Galvin at Windows was given a special mention by UKBG for the best technical skills in the first round.

UKBG vice president Mike Sweetman, who hosted the competition, said: “I’m a huge fan of Jägermeister because it makes great cocktails and the competition attracted an incredible array of talent.

“At UKBG we celebrate the craft of bartending and it’s crucial that we continue to work with leading brands like Jägermeister who share our ethos.”

Cosy with Curt by Frederick Holt
50ml Jägermeister
10ml Graham’s 20 Year Old Tawny Port
15ml English breakfast tea with 3 to 4 mint leaves and a dash of sugar
1 dash Fee Brothers Aztec Chocolate Bitters
Stir ingredients with cubed ice in mixing glass smoked with cinnamon sticks. Strain, serve neat and complete with a cinnamon stick.

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