WKD interacts with clubbers with new SoundClash

Lauren Pope Melvin Odoom WKD SoundClashA series of party nights where clubbers select the music has been launched by SHS Drinks for its ready-to-drink brand WKD.

The WKD SoundClash events are running at five venues around the UK after the success of the “crowd-sourced” nights last year.

WKD is again linking up with Spotify, the music-streaming service, so that clubbers can choose the music being played as well as the winner of a live “battle” of the DJs on the night

It is supported by extensive digital and social media campaigns, including Spotify and Facebook where fans of WKD can choose playlists in advance of the club nights.

The “Clash of the DJs” sees celebrity DJs Lauren Pope from The Only Way Is Essex and Melvin Odoom from the Kiss FM Breakfast Shown (pictured) battle it out head to head on stage using the crowd-sourced tracks supplied by WKD fans.

Clubbers’ support for the competing DJs is monitored, ultimately resulting in the powering down of the loser’s turntable. There are also VIP meet-and-greet sessions at all events.

Throughout the night, there will be activities from the WKD promotional team to enhance the party, including a free photoboth with props in line with WKD’s cheeky positioning. The venues will also offer a range of special SoundClash-themed WKD cocktail pitchers.

Debs Carter, marketing director for WKD at SHS Drinks, said: “Music and good times go hand in hand so it’s great to be building on last year’s highly successful link with Spotify and taking SoundClash’s truly unique music-based events on the road again.

“The venues involved last year averaged a 25% increase in footfall so this activity really delivers for both club-owners and club-goers.

“WKD consumers love the opportunity to shape these innovative, crowd-sourced nights out and we’ve made SoundClash even bigger and even better for 2014.”

The first WKD SoundClash was at Casino Rooms in Rochester, Kent, on March 1, and will be followed by Rumes in Preston, Lancashire, on March 15, Mclub in Belfast on April 12, Rosie’s in Chester and Club Earth in Livingstone, West Lothian.

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