SHS Drinks is offering licensees promotional kits for its ready-to-drink brand WKD to tie in with St Patrick’s Day, including one of its signature comedy hats (pictured) and ideas for themed cocktails.
It has created a promotion offering a “Free Genuine Irish Shamrock Head (Made in China)” for pubs, bars and clubs to give away with any two purchases from the WKD range.
Kits containing posters for driving rate of sale, pre-promotion posters and a supply of WKD Shamrock Head hats are being distributed to WKD stockists in preparation for St Patrick’s Day, which this year falls on a Monday.
Additional posters in the kits feature a range of WKD cocktail recipes created for St Patrick’s Day: WKD 4 Leaf Clover, WKD Paddy Pitcher and WKD Lucky Green.
Each of the cocktails contains WKD Green with either a spirit or a liqueur and lemonade. When topped up with plenty of ice, they are intended for sharing.
Debs Carter, marketing director for WKD at SHS Drinks, said: “WKD is well-known for its must-have promotional headgear and our WKD ‘Shamrock Head’ hats will certainly make wearers stand out in a crowd.
“WKD cocktail pitchers are becoming increasingly popular and this year we’re focusing on new WKD Green as the key ingredient for our special Paddy’s Day cocktails.
“With St Patrick’s Day falling on a Monday, there are opportunities for licensees to start celebrations at the weekend in order to maximise sales uplifts.
“As Britain’s leading RTD, WKD has a strong track record in helping stockists maximise seasonal events, and this year’s St Pat’s activity will create a real buzz amongst consumers and generate incremental sales.”
The promotion is running across the whole range of WKD Blue, WKD Red, WKD Iron Brew, WKD Purple, WKD Orange, WKD Green and new 2014 limited edition WKD Brazilian.