Brown-Forman-owned bourbon brand Woodford Reserve is introducing exclusive barrels to the on-trade, designed to pre-batch Old Fashioned cocktails.
Woodford Reserve’s exclusive 2L barrel has a steel interior and a wooden exterior which allows control over the final flavours of its contents and is designed to ensure consistency.
The tap is connected to the barrel via a bayonet fitting, meaning that there is no waste as well as ensuring it can be easily cleaned. Each barrel comes complete with dispenser and care instructions.
The new on-trade barrel programme follows the brand’s release of a new syrup created for use in Old Fashioned cocktails.
With the new barrel programme, on-trade accounts can pre-batch on-site using 10ml Woodford Reserve Old Fashioned Cocktail Syrup and 50ml Woodford Reserve Distiller’s Select before briefly stirring over ice and serving with an orange twist.
Emily Richardson, head of super premium brands, Brown Forman, said: “Woodford Reserve holds the Old Fashioned in the highest esteem and believes it is a classic that should be easily available across menus throughout the UK.
“Through our barrel programme we want to make it simple for the UK trade to offer and serve the perfect Old Fashioned without the complex and time- consuming processes associated with it.”