The first permanent rye whiskey expression to be released for Woodford Reserve is being made available to the UK on-trade from July.
After its launch in the US, distributor Bacardi Brown-Forman Brands has secured its release in the UK market, responding to demand for top-quality American whiskeys with provenance and craftsmanship.
Hand-crafted at the USA’s oldest operating distillery dating back to 1812, Woodford Reserve Kentucky Straight Rye Whiskey is made in the traditional style of Kentucky ryes and delivers bold flavours of pepper and tobacco with a long fruit and sweetly spiced finish.
To complement and emphasize the spice characteristics found in the original Woodford Reserve, the new expression uses a mash bill that contains 53% rye, resulting in a liquid that is balanced and subtle while remaining true to the flavour of the core whiskey.
Chris Morris, master distiller for Woodford Reserve, said: “Our commitment to flavour is something that is ingrained in everything we do and no liquid embodies that better than Woodford Reserve Kentucky Straight Rye Whiskey.
“With its bold flavours of pepper and tobacco combined with its long fruit and sweetly spiced finish, it’s been really well received in the US and I’m sure the growing army of whiskey fans around the UK are going to find it really interesting.”
Nidal Ramini, head of advocacy at Brown-Forman, added: “Woodford Reserve has long produced award-winning whiskey with a commitment to the spirit of innovation, and the rye is no exception.
“As discerning consumers continue to look for new and interesting whiskeys that offer something they’ve never experienced before, we are excited to be able to share the distinctive flavour and high quality of Woodford Reserve Kentucky Straight Rye whiskey with them.
“This whiskey is not just a rye whiskey from Woodford Reserve, but a Woodford Reserve rye whiskey and we’re confident that its quality and distinctive flavour profile will ensure it is a big hit in bars and restaurants around the UK.”
Woodford Reserve Kentucky Straight Rye Whiskey, which will be available to taste at Imbibe Live in London on June 29 and 30, is the third permanent expression to be added to the Woodford Reserve brand range, which also includes the original Woodford Reserve Distiller’s Select and Woodford Reserve Double Oaked.
Woodford Reserve is currently reporting strong growth in sales by value in the UK, up by 41% based on on- and off-trade data from research groups Nielsen and CGA.
The addition of the new rye whiskey demonstrates Brown-Forman’s ongoing commitment to leading growth in the American whiskey category, which is currently worth over £540million in the UK and growing at 14.8%, according to Nielsen and CGA figures.