Brown-Forman’s Woodford Reserve has announced its official sponsorship of 2018’s Old Fashioned Week, taking place from 1 – 10 November.
As the official bourbon of the 2018 celebrations, the brand will be hosting a packed events schedule throughout the week, in collaboration with a number of top UK bars, to demonstrate its natural association with the Old Fashioned serve.
Special signature Old Fashioned menus will be on offer at Milk and Honey, The London Edition, Fitz, The Ned, Bar III, and Hix, while other events include live blues music nights at Oriole Bar, Swift, The Ned and The Fitz, and an Old Fashioned Punch Up at Cocktail Trading Company in London.
Over the course of the week, consumers will be invited to learn from Woodford Reserve’s UK and global brand ambassadors about the history of bourbon and its close relationship with the Old Fashioned cocktail.
Masterclasses for trade and staff will be hosted at various bars throughout the week, including Fitz on 7 November, which will focus on the rarer stock, including Woodford Reserve’s master and unaged collections.
What’s more, Woodford Reserve has invited acclaimed bartenders across the country to partake in various cocktail competitions as part of its initiative to support UK bartenders as they progress through their careers.
The brand will be hosting an internal cocktail competition amongst the bartenders at The Ned to create their personal twists on the classic serve. The winning cocktail will become the house Old Fashioned for the week in the hotel.
Woodford Reserve has also partnered with the newly launched UK Bartender’s Guild (UKBG) to run a cocktail competition from 1 November to find the top 20 “Twist on an Old Fashioned” recipes, with a focus on rediscovering North American classic cocktails through the use of Woodford Reserve Whiskey Bourbon, Rye or Double Oaked.
The ultimate prize will be a one-year UK guest bartending tour and personal mentoring program with Peter Dorelli, meeting national ambassadors across the country and winning a place at the UKBG 2019 IBA World Cocktail Competition in Chengdu, China.