Batched cocktail specialist World of Zing has developed an exclusive range of ready-to-drink bottled cocktails for London’s Lincoln Plaza Hotel.
The three cocktails, which will be available in Lincoln Plaza’s room mini-bars, have been designed to provide “exciting twists on familiar classics”.
They are presented in single serve bottles with bespoke labels co-branded to raise awareness of Jack Speak’, the hotel’s in-house cocktail bar.
World of Zing’s Margarita is a mix of Don Julio Tequila, agave syrup, Persian lime macerate and Zing Orange Liqueur, the Bitter Orange Old Fashioned combines Bulleit Bourbon, Zing Bourbon Bitters, bitter orange and orange blossom syrup, and the Bordeaux Cask Aged Negroni cocktail is made with Tanqueray Gin, rosso vermouth, Zing Rosehip Bitter Liqueur and Zing Negroni Bitters.
Pritesh Mody, founder of World of Zing, said: “Mini-bars have underperformed in recent years due to a lack of innovation and appreciation of consumer needs. However, World of Zing’s bespoke cocktail programme is flourishing in this area as hotels finally have an exciting new option that engages their guests with the rapidly growing trend for cocktails.
“With bespoke recipes and packaging available to every venue, hotels of all styles can take advantage of a tailored solution for their mini-bars.”