During Mental Health Awareness Week (18-24 May) bartenders, artists and chefs are coming together to raise awareness through the ‘Wrestling Demons’ campaign.
Helping to feed the conversation on mental health, London bars that deliver cocktails will be collaborating with artists and icons across the hospitality industry to help express their personal hopes, dreams and fears – not only during this unprecedented time, but in their everyday life.
‘Wrestling Demons’ mixes both virtual and tangible elements, bringing the campaign to life with honest videos posted online via social media, affordable art – with proceeds going to charity – and cocktails from top London bars, which can be ordered and delivered straight to consumers’ doors.
Seven iconic figures from across the hospitality industry will be sharing touching stories with seven artists, who interpret their ‘demons’ and create a piece of art.
This artwork will then be sent to seven bartenders from some of London’s top bars, who will create a cocktail based on their interpretation of the art.
With every cocktail ordered, the relative piece of affordable art will be delivered, creating a new, exciting and interactive art exhibition, whilst raising awareness of mental health and funds for The Drinks Trust and Hospitality Action, two hospitality industry charities that are helping many people who have been affected by Covid-19.
The project was created by Alex Fatho-Bland from Place of the Way. He said: “There is a stigma but also a challenge expressing ones’ own mental health, with many wrestling their demons each day.
“The ‘Wrestling Demons’ campaign offers different expressions from a variety of people. You will be able to find something to relate to, and go on to discuss mental health.”
“The hospitality industry treats us so warmly passing through their doors, at home, or even on the frontline. Hopefully we can all support an industry that shows so much kindness by thinking of their health as well as our own and donate.”
Contributors include chef Andrew Clarke of Mental Health campaign Pilot Light and Sally Abe, who won Gastropub Chef of the Year. They will be sharing their ‘demons’ with ethical artists Nic Mac, Beavertown Beer’s Nick Dwyer or tattooist Steve Vinall.
These demons will be brought to life in the form of a cocktail by some of London’s top bars including The Cocktail Trading Company, Callooh Callay, Three Sheets and Heads & Tails.