It’s raining beer in London this February!

London Pride has teamed up with legendary former weatherman, Michael Fish, to launch its latest social media campaign, #whenitrainsitpours.

Running for the whole month of February, London Pride will be offering Twitter followers in London a free pint of award-winning ale each time in rains in London.

At the centre of the campaign is a live-broadcast weather monitor, showing a windowpane via Twitter and Periscope and appearing in Twitter timelines. When rain appears on the Periscope window, followers can tweet and claim their free pint of London Pride. The campaign is being supported by promoted tweets and posts on Facebook with tailored video content featuring Michael Fish.

Michael Fish, weather-man and #whenitrainsitpours expert, said: “This is such an inspired idea. February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days. I am excited to be part of this campaign, I’ve seen some very rare atmospheric phenomena, but even in all my years as a weatherman, I’ve never seen it rain beer.”

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