The portfolio of rums from adult entertainment star Ron Jeremy has been expanded in the UK with the launch of a new XO expression.
Distributor Spirit Cartel has introduced Ron de Jeremy XO Rum, a blend including pot and column still-distilled rums from Barbados, Trinidad, Jamaica and Guyana, all aged for up to 15 years in American oak barrels previously used for bourbon.
Packaged in an “erotic” black bottle, the sipping 40% ABV rum is rich with oak tannins, fruit and spice and hints of caramelised nuts and honey. It is velvety and smooth with sweet oak notes with a long finish.
Produced by One Eyed Spirits, it follows the success of Ron de Jeremy Reserva at 40% ABV and Ron de Jeremy Hardcore Spiced at 47% ABV, which are already available in the UK.
One Eyed Spirits CEO and brand owner Olli Hietalahti said: “We are delighted to introduce this beautifully crafted addition to the Ron de Jeremy range in the UK. Having already seen great success across Europe, it truly meets the needs of the rum connoisseur and the expectations of the experimental bartender, as well as people who enjoy the finer things in life – always with a sense of humour – so it’s no wonder it has quickly become our best-selling expression.”
Spirit Cartel director Charles Marshall added: “We give our customers what they want: something different, daring and always superior quality. Ron de Jeremy XO is a fine addition to any top shelf.”
The Ron de Jeremy brand is growing at 10.5% in the UK. Ron de Jeremy Hardcore Spiced is growing at 23%, almost double the rate of the spiced rum sector according to research group CGA Strategy.
The new rum has a recommended price in retail of £40.95.
Ron de Jeremy XO tasting notes from One Eyed Spirits
Colour: A bright golden amber colour with reddish, copper hues.
Nose: Rich with oak, fruit and spice, with hints of caramelised nuts and honey.
Palate: Velvety and seductive.
Finish: The deeply satisfying finish is characteristically long and smooth with sweet oak notes that leave you begging for more.