Yorkshire bar group embarks on expansion with London site


Viper Rooms

After the success of The Viper Rooms bars and clubs in Yorkshire, The Harewood Group is to bring the concept to south London as part of a new expansion plan.

It is set to open The Viper Rooms in Kingston upon Thames at the end of August in the Kingston Riverside development in the first stage of a £2m programme to roll the concept out across the UK

The Harewood Group operates The Viper Rooms in Sheffield and Harrogate, North Yorkshire (pictured), which won the award for overall hospitality at last year’s Late Night Awards run by the Association of Licensed Multiple Retailers.

Paul Kinsey, owner of the Harewood Group, said: “The venue aims to provide an all-encompassing bar, cocktail lounge and late club experience dedicated to providing a professional but friendly service.”

The company has worked with local councillors and developers to come up with a project that fits within the Thames-side development made up of homes as well as space for restaurants and bars.

“We have spent a great deal of time consulting the local community and have developed The Viper Rooms to directly meet customer desires and passions as well as the changing demographic of the region,” Paul said.

He added that The Viper Rooms fitted in with Kingston council’s policy to encourage upscale housing and retail which is aimed at executives and young professionals.

Created with “decadence, excess and indulgent pleasures in mind”, The Viper Rooms is described as a “unique playground for the extravagant, exuding class and style without pretentiousness”. It is inspired by the “downtown chic of SoHo, New York”.

Customers will be able enjoy two-for-one cocktails from an extensive menu up to 11pm every night alongside the option to reserve VIP areas with table service in advance. Open from 3pm to 3am, it will also target the after-work crowd with two-for-one offers on all drinks before 9pm every night.

Spread across three rooms, the interior design will include cutting-edge digital wall graphics, LED ceiling lighting panels, lavish booth seating with illuminated tables and a bespoke sound system.

The first room, The Viper Lounge, will feature a cool and industrially styled bar area with corrugated iron cladding, stripped-back metalwork, exposed concrete walls and intelligent lighting. Stylish booths and podiums will surround the area overlooking the Thames through floor-to-ceiling windows with a playlist of classic house, R ‘n’ B, funk, soul and disco.

The second room, The Viper Club, will be a stylish contemporary clubroom with a large VIP area hosting over 15 VIP tables and luxury booths. Serviced by waiting staff and VIP hosts, these can be pre-booked for special occasions based on a minimum spend.

Central to the design is a suspended DJ cage where the DJ will perform above the dance floor which will feature LED wall panels. The decor will have a contemporary feel with concrete pillars clad with metal caging and ambient backlighting.

The Bourbon Rooms bar will have a traditional old-school New York City feel, with a luxurious, sophisticated ambience, against a soundtrack of Motown and classic soul.

All rooms have a link to each other and to the open-air riverside terrace that overlooks the Thames. Other plans include a champagne bar, a cocktail bar, and bottle-to-table service.

Previous Industrial action: Kilburn Ironworks in London
Next Jack Daniel's releases double-matured and mellowed expression